HMS Communications

 

 

Writing Samples

Informational Article
Northwest Baby & Child Newspaper

Direct Mail

Customer Newsletter

Employee Newsletter

Technical Article

Direct Mail

Client:

York Food Systems

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Audience:
Project managers, equipment purchasers and upper management of large-scale food processing companies.

Objective:
Get recipient to send for a Freezer Buyer's Guide and receive a free cost analysis evaluation.
Outside Head:
Are gas bills choking your freezing line profits?
Inside Subhead:
It’s time for relief... with a YORK mechanical freezing system.
Copy:
   When paying the monthly gas bills for your cryogenic freezing operation starts to give you heartburn, it’s time for relief.
   You’ll feel much better if you invest in an advanced mechanical freezer, like a York Spiral Freezer with Double Impingement Airflow, and eliminate those painful monthly CO2 or nitrogen gas bills without compromising the quality of your product.
   If you’re getting started in the freezing business, or have intermittent freezing requirements, a cryogenic freezer may meet your needs for now. On the other hand, if your per-pound/kilogram freezing costs are giving you indigestion, Y-O-R-K spells RELIEF. We’ll eliminate those stubborn gas supply problems and you’ll see a comfortable payback from the accumulated cost savings year by year.
   York Spiral Freezers provide other beneficial side effects, like fast two-sided freezing for low dehydration and greater production throughput, extended production time between defrosts (up to 5 days) and reliable operation year in and year out.
   Call YORK for a customized freezing cost comparison--our prescription for quick relief.
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Customer Newsletter
Client:

York Food Systems



Audience:
Existing and prospective customers of large-scale food freezing machinery for processing plants.

Objective:
Provide information about new product development, technological advances and food processing applications.
HEAD: York Cools the Chunnel

   Rail tunnels have always been able to maintain a comfortable temperature because air circulates freely from one end of the passage to the other.
But with the construction of the world’s longest underwater tunnel, beneath the English Channel between Britain and France, come several unforeseen challenges in keeping things cool underground.
   In fact, engineers designing the project acknowledge that one of their initial surprises was that the tunnel needed to be air-conditioned at all.
The length, depth and narrow width of the “Chunnel,” and the heat that high-speed trains will generate as they pass through, will combine to build temperatures as high as 130 degrees Fahrenheit in the passageway.
That would not only make the trains unbearably warm for passengers, but it would probably cause equipment to malfunction and the tracks to buckle.
A special cooling system had to be designed. With a long list of historic cooling system installations behind them, including the Kennedy Space Center’s Vertical Assembly Building and the World Trade Center, York International was selected to provide this new system to the Chunnel. “The challenge for us was to develop an air-conditioning system that would cause the temperature to be somewhere between 38 degrees and 50 degrees,” said Robert Vance, director of the industrial and marine refrigeration group of York International’, U.K. subsidiary. “The major challenge we faced was how to get the heat out of the tunnels.”
   ... The solution: a 300-mile-long system of two-foot-diameter pipes containing chilled water that will run the length of the Chunnel’s two separate train passageways and act as heat exchangers to cool the air. Cooling pipes will also run between the two train passageways and act as heat exchangers to cool the air. The movement of the trains will circulate the cooled air throughout the tunnel. ...

HEAD: Continuing An Olympic Tradition

   A long history of participation in Olympic sports led to York International’s role as an Official Sponsor of the 1992 U.S. Olympic Team, announced in November of 1990. ...
   For the 1992 Winter Olympics in Albertville, France, York equipment will be at work both indoors and outdoors. York compressors provide the chilling capacity to maintain the ice sheets for competitors in figure skating, ice dancing, speed skating and hockey. And York automatic snowmaking equipment will be standing by on slopes for all downhill, slalom, speed skiing, ski jumping and Nordic events to maintain consistent base conditions, and to augment nature in case of a “snow drought.” ...
   Two of the most exciting, fast-paced events in the Winter Olympics are the bobsleigh (called a bobsled only in the U.S.) and the luge, the latter a spectacle of death-defying speed down an icy track with the athlete reclining on a small, exposed sled. York has extensive experience building these tracks, including facilities for the Calgary Olympics and Lake Placid, New York, home of the coming York International Luge Training complex. ...
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Employee Newsletter
Client:

Frigoscandia Food Process Systems



Audience:
Company employees

Objective:
Provide news and information, and promote team-building among employees in different functions and physical locations.
HEAD: A Wee Bit O’ Blarney...

   Danny Brinnon [name changed], our resident Leprechaun, comes to us from near Galway in County Roscommon, Ireland, by way of Canada and Southern California. Danny is in his first year with Frigoscandia as a refrigeration engineer. ... Danny grew up on his family’s cattle and sheep farm with his seven brothers and two sisters. Says Danny, “My father wasn’t married until he was 45, and he passed away when he was 65, so he kept pretty busy in the meantime!” Two of his siblings are still in farming, and the rest moved into various trades.
   While in college, Danny and two friends took a four-week bicycle tour of Europe, pedalling everywhere except over the alps! Since then, Danny has moved on to somewhat rougher sports. His favorite pastime is Gaelic football, which is something like rugby but played with a round ball instead of an oval one. As in rugby, the players wear no protective clothing, and in the style of Australian football, “anything goes”! Another Irish sport Danny occasionally participates in is hurling, which is similar to lacrosse but “it uses a narrower stick and a harder ball.” Remarkably, Danny has never sustained any major injuries from either of these diversions.
   Danny is looking forward to visiting Ireland in April. He says he misses the Irish social scene.... On the other hand, the weather in the Northwest is one point of definite similarity!
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Technical Article
Client:

York Food Systems

Audience:
Existing and prospective customers of large-scale food freezing machinery for processing plants.



Objective:
Describe and explain historical innovation and benefits of York's patented freezing process technology in lay terms.
TITLE: Understanding Freezing Efficiency

   One of the most significant, yet hidden, costs of food freezing is yield loss: the evaporation of product moisture that results from dehydration during the freezing porcess.
   While you can’t see dehydration, and nobody sends you a monthly bill for weight loss like they do for electrical power, that does not diminish the impact of dehydration on your bottom line. If, by reducing dehydration, you increase yield by 0.3% on a high-value item, you may take $100,000 per year directly to your bottom line.
   In a mechanically-refrigerated freezer, properly controlled airflow is the single biggest contributor to higher yields.

Horizontal Airflow: The First Generation
   The earliest airflow designs were horizontal--a concept still in use today. The circulating air is only loosely controlled, and heat transfer is inefficient because air-to-product contact is not optimized. Heat transfers most efficiently from your product to the air only when the airstream continuously strikes the largest product surfaces and sweeps away the stagnant boundary layer air that insulates the surface.
   In a spiral freezer, the largest product surface almost always lies against the spiral belt, parallel to the direction of horizontal airflow. The space between tiers of product forms unrestricted channels, where air tends to bypass the product. Airflow is non-turbulent as it takes the path of least resistance above and below the product or parallel to the largest surface. ...

Single Vertical Airflow: A Step Forward
   In the 1970’s advances in freezing efficiency were made with the advent of the single vertical airflow system, which incorporates several key design features:
•   Ducted and controlled airflow moving perpendicular to the large, top surface of the product;
•   Pressure-generating centrifugal fans are used to create a difference in pressure between the top and bottom of the product zone, to drive the air turbulently and more uniformly over the product; ...
   But single vertical airflow does not maximize yield for those products that are dehydration-sensitive....

Double Impingement Airflow: The Most Advanced Design
   In the 1990’s, a logical extension of single vertical impingement airflow was developed which addressed many of these disadvantages. Called “double impingement airflow,” it makes faster crust freezing possible, together with better frost management. ... The principle advantages of double impingement airflow are:
   The most frigid air directly off the [cooling] coils strikes both the coldest outgoing product and the warmest incoming product at the spiral infeed. Air as much as 20°F (11°C) colder than with single vertical airflow greets all the warm product and more quickly produces a dehydration-reducing crust freeze. ...
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